KROZZON - Brand Strategy and Brand Identity
Krozzon is an urban bakery dining experience, located in the heart of India, they have been in the business of dessert and bakery catering for over 20 years. In 2019, they wanted to get into a retail business and were planning an outlet. Thats where I helped in creating the brand identity and strategy.
Krozzon embodies a distinctive brand identity that combines the best of culinary traditions and flavors. As the debut retail outlet from the renowned Master's Bakery in Indore, our essence is a fusion of:
Expertise & Tradition : 20 years of artisanal craftsmanship and timeless baking traditions.
Culinary Excellence : Creating extraordinary flavors for memorable dining experiences.
Harmonious Fusion : Blending Indian spices with French and Italian elegance in classical English style.
Serene Ambiance : Providing a tranquil, comfortable setting for savoring meals.
Community & Legacy : As beloved bakers, we cherish the trust and affection of Indore's community.
Krozzon is more than a bakery; it's a destination that celebrates the convergence of global flavors and traditions in a welcoming, time-honored setting.
Name : KROZZON Industry: Food and Beverage
Name and Logo Concept
The name "Krozzon" derives from the crescent shape of the classic French croissant pastry.
The company's logo features a minimalist wheat sprig motif, representing Krozzon's use of plant-based ingredients and commitment to artisanal baked goods. The elegant, hand-drawn logo of a single wheat stalk evokes the natural simplicity of a lone wheat plant swaying in the breeze.
This thoughtful logo connects back to the croissant inspiration, as croissants are traditionally made with wheat flour dough.
Brand Mission and Vision
With aspirations of worldwide reach, Krozzon is on a mission to share its authentic, classic flavors globally. As Krozzon expands, their goal is to stamp their unique identity on the global stage. The interesting amalgamation of flavors and styles at Krozzon creates an experience unlike any other. By crafting an inclusive space of comfort through their food, drink, and atmosphere, Krozzon builds community wherever they go.
As Krozzon continues to thoughtfully expand its global footprint, their commitment to authentic hospitality and belonging remains at the core. By staying true to their brand ethos while reaching new markets, Krozzon brings their inimitable blend of nostalgic tastes.
BRAND AWARENESS
1) Live Food Stations
2) Pop-Up Shops
CUSTOMER ENGAGEMENT
1) Christmas Gifts
An interactive holiday promotion where customers who spend an amount close to the dollar value on the gift box that they select from a Christmas tree will receive the surprise gift. The gift boxes will contain vouchers, discounts, and free food to reward customers and encourage higher spend. This exciting game will drive engagement and attract diners during the festive season.
2) App development or a QR code to customize your own cakes
Develop a custom mobile app or QR code system that allows customers to personally design their own cakes and pizzas. This direct digital engagement will provide more customization options and streamline the ordering process by enabling customers to create their perfect cake or pizza without back-and-forth discussions. Giving customers the freedom to customize treats to their exact specifications through an app or QR code will improve satisfaction and create a seamless ordering experience
COMPETITIVE DIFFERENTIATION
1) Drive Through
